This is some copy I whipped up for the MVP (minimum-viable-product) version of the site. The goal is to create an influence funnel that gets a non-technical person from "I don't know what this is" to "hey, that's a good idea! I want to do it too."
Here's the template I've written out to contact initial users with:
I’m working with the EA volunteer network .impact to create an online community for people earning-to-give, called Radical Givers. Our goal is to give EtGers a supportive network and a platform for advocacy, since the EtG movement is currently underserved and underconnected. [REFERRER] recommended you as a good person to talk to since you’re already earning-to-give, and thought you’d likely have some good advice.
I'd love it if we could chat some time and I could get to know more about you and your story. [MENTION WHAT YOU ALREADY KNOW ABOUT THEM].